2X acquires Intelligent Demand, strengthening Marketing-as-a-Service leadership to create the ultimate growth partner for B2B leaders

The average government IT budget spends 80 cents of every dollar keeping old systems running. “As AI becomes central to product and software development, it is reshaping engineering roles toward higher-value, AI-enabled functions.” "This acquisition is a pivotal step forward in our mission to transform how B2B organizations scale marketing with less operational burden," said Domenic Colasante, CEO of 2X, in a statement. Let’s find out Reach out to talk shop with an ID growth expert and you'll learn what the right engagement could look like in terms of strategy, deliverables, timelines, costs, and ROI.

At the forefront of this usage were AI agents that advanced from simple automation to becoming a strategic, intelligent workforce capable of architecting and executing high-impact go-to-market strategies. Automated replenishment uses AI to monitor stock levels in real time, automatically triggering orders when inventory falls below predetermined thresholds. Data integration platforms can facilitate the assimilation of IoT data into inventory management systems, allowing companies to monitor stock levels and supply chain conditions continuously. "By combining Intelligent Demand's proven expertise in high-impact growth strategies with 2X's scalable execution model, we are offering a better alternative to traditional approaches. Together, we help our clients scale their impact—not their costs—while creating new opportunities for growth."

AI agents are a type of system that can understand and respond to customer inquiries without human intervention. This rating is the lowest early-term popularity for a Virginia governor since 1993, trailing significantly behind the average for previous governors. But there is something simple that I do before I start slicing the watermelon that helps keep that watermelon on the cutting board where it belongs.

"This acquisition is a pivotal step forward in our mission to transform how B2B organizations scale marketing with less operational burden,” said Dom Colasante, CEO of 2X. "By combining Intelligent Demand's proven expertise in high-impact growth strategies with 2X's scalable execution model, we are offering a better alternative to traditional approaches. Omnibound AI’s Lalani sees the winners being determined by those who builds the most effective AI systems. By automating the foundational work, AI agents empower marketing operations teams to produce more sophisticated and effective go-to-market strategies without getting bogged down in the minutiae of campaign deployment.

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Benefits of Intelligent Demand

2X helps companies maximize their existing marketing technology investments, ensuring seamless orchestration between CRM, automation, and analytics platforms. By uniting Intelligent Demand’s expertise in high-impact growth strategies with 2X’s unmatched efficiency in scalable execution, this partnership enables B2B leaders to achieve more with less, accelerating growth in today’s resource-constrained environment. Survey feedback highlights a growing focus on long-term reliability, and better control over energy use under changing grid and pricing conditions. Households that adopted PV in earlier growth phases continue to invest, but increasingly through upgrades, extensions, and improvements that build on existing systems. For residential suppliers, this signals a shift away from one-off hardware sales toward longer-term engagement models, as value creation increasingly follows households through subsequent system expansions and retrofits.

It will be architecting systems where multiple specialized agents work together seamlessly.” At the heart of this technology revolution are AI Agents because of their positive impact of performance — 154% of today’s workers are more likely to turn to AI agents to help them perform tasks better and more creatively, rather than to just simply automate their work. Prosumer responses show that they increasingly prioritize improving system performance and control, as well as enhancing long-term economic value.

• “While some teams manage individual AI tools, others will have autonomous systems generating pipeline around the clock.
• Creative Electron and PEMTRON introduce smart X-ray counting systems that utilize AI and machine learning, facilitating real-time analysis and decision-making during manufacturing.
• Together, we help our clients scale their impact-not their costs-while creating new opportunities for growth.”
• At the heart of this technology revolution are AI Agents because of their positive impact of performance — 154% of today’s workers are more likely to turn to AI agents to help them perform tasks better and more creatively, rather than to just simply automate their work.

“While some teams manage individual AI tools, others will have autonomous systems generating pipeline around the clock. These agents can analyze sales calls, forecast pipeline with greater accuracy, and recommend next-best actions to close deals faster. Platforms from Gong, Oracle, and Xactly now feature agentic AI focused on revenue intelligence and sales performance management. In the B2B world, AI agents analyze vast datasets to identify buying signals, understand customer intent, and activate the right engagement at the right time. Beyond efficiency, AI agents are unlocking new levels of personalization and customer engagement. The most immediate impact of AI agents is a dramatic boost in operational efficiency and team productivity.

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Employee reviews at Intelligent Demand

Creative Electron and PEMTRON introduce smart X-ray counting systems that utilize AI and machine learning, facilitating real-time analysis and decision-making during manufacturing. Growth drivers encompass rising automation trends, a focus on improving quality assurance, and advancements in AI technologies. Try out GridPoint software for three months and see firsthand how it can help your business.

at Intelligent Demand

2X is a services partner of 6sense, Salesforce, Adobe Marketo Engage, HubSpot, Bombora, Drift, WordPress, Google, Meta, and many other leading revenue platforms. Together, 2X and ID are shaping the future of how B2B leaders scale their impact, setting a new standard for growth and innovation in the industry. Explore IBM's quantum computing roadmap, which charts advancements in quantum processors, software and scaling technologies. See how IBM's AI-powered process intelligence delivers measurable improvements in operational efficiency and automation throughput. This IBM study of 2,000+ supply chain leaders reveals how AI transforms inventory operations through intelligent automation, real-time data insights, and digital twin modeling.

Whether you’re looking to reduce energy costs, improve building performance, or extend asset lifecycle, GridPoint can help. Our software constantly monitors and tests individual and enterprise-wide units to help facility managers identify and diagnose issues, troubleshoot them remotely, prioritize by severity, and validate repairs. GridPoint takes reporting to the next level by detecting anomalies, identifying inefficiencies, and making recommendations to ensure equipment operates at peak performance and customers achieve their goals.

GridPoint’s platform captures critical data including real-time granular equipment level information, building performance, historical data, and utility grid status. Gain real-time visibility into facility operations and equipment performance from anywhere. We use intelligent software to analyze data from HVACs to refrigerators to lights – pinpointing inefficiencies to help you save energy, save money, be more sustainable, and help the grid. Technology Capabilities Utilizing a tech stack that includes Salesforce Marketing Cloud, HubSpot, and Shopify indicates a sophisticated understanding of marketing automation and CRM tools, which can be leveraged to identify prospects seeking advanced tech-enabled growth strategies. This will transform systems like Proteus—an autonomous mobile robot that moves customer orders—into versatile assistants capable of moving heavy objects in tight spaces, all while freeing up our employees to work on critical-thinking, problem-solving tasks. These forecasts have contributed to a 10% improvement in long-term national forecasts for deal events, and a 20% improvement in regional forecasts for millions of popular items, boosting productivity and shrinking our network’s carbon footprint.

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Competitive Intelligence in the Fertilizer Front Hooper Market: Key Players, Strategies, and Market Shares (2026-

Using AI for demand forecasting can be critical to effective and efficient inventory management. These insights lead to more precise inventory forecasting and the ability to adjust stock levels in real time. Stay up to date on the most important—and intriguing—industry trends on AI, automation, data and beyond with the Think newsletter. The benefits of AI inventory management include greater accuracy, cost savings and improved customer satisfaction.